Stormwater:

When rain rushes over roofs, roads, and parking lots, it carries everything it touches into storm drains that empty into our streams, rivers, and bays. The good news: there are many simple ways we can all help eliminate the litter and plastic debris, vehicle and household chemicals, leaves and grass clippings, and other pollutants that wind up in our waterways.

Latest Uploads


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Stormwater & Pollution Video

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Polystyrene Cup PSA

Posted on Sep 23,2016
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Plastic Bag PSA

Posted on Sep 12,2016
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Don't Sweep It Under the Rug! The Importance of Parking Lot Cleaning

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Create a Clean Water Future Bag PSA

Posted on Feb 16,2016
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CWF Outdoor Billboards

Posted on Feb 02,2016

In 2015, Blink! Media designed a series of advertisements that can be used for print, digital, or billboards.

Half-Page Editable Advertisement

Posted on Nov 30,2015
Clean Water Future Ads your municipality can edit to use to promote better stormwater management. Half Page Download (PDF) Ed...

Types of Pollution


When water rushes off hardened surfaces, erosion of sediments degrade water conditions and smother and disrupt seagrass growth and the habitat for benthic organisms they provide.

Compounds like oil, grease, and heavy metals take a long time to break down and threaten the health of both aquatic and human life.

Litter is not only unsightly, but it also causes a variety of problems to the ecosystem as it enters our waters where it is often is mistaken for food by fish and invertebrates.

Too much fertilizer, pet waste, and other nutrients in our water often lead to serious problems like lowering dissolved oxygen levels, preventing seagrass growth, and killing fish.

Disease-causing microorganisms, including bacteria, viruses, and other single-celled organisms, are referred to as pathogens, some, like Salmonella, cause human health problems.

While pesticides are designed to be toxic to certain organisms, they can often be harmful and kill other species in the marine system that are important for the entire ecosystem.

Actions


Simple things we can all do that will help our rivers, lakes, and bays immediately.

Filter by:

Trash In The Trash

In a rainy place like the Gulf coast, litter and plastic debris is easily washed into storm drains and from there into our streams, bay and Gulf. Making sure our trash gets into trash cans to be processed by city services, helps keep our water clean.

Bring Your Own Cup

Foam cup litter can easily drift into storm drains and then into streams becoming ugly debris that is dangerous for marine creatures.

Carry A Lunch Box

Carrying a reusable lunchbox not only saves money, but can help keep bags and wrapping paper from polluting our streams and bay.

Reduce Food Packaging

Switching from EPS Foam containers and plastic utensils to reusable trays, cups, plates, and utensils can make a big difference.

Join a Community Cleanup

Community cleanups are a social, hands-on way that teens can help cleanup the litter and debris that gets washed down storm drains and into our waterways where it can pollute the water and injure marine creatures.

Bring Your Own Bag

Plastic bags are often found in our waters when they blow away or are disposed of improperly. They remain there for generations to come as they slowly degrade into small pieces that are easily misconceived for food by fish and marine wildlife.

Use A Car Wash

Washing your car can send harmful chemicals down storm drains not designed to filter water and from there chemicals and soap will get into our streams, bay and Gulf where they can harm marine creatures, plant life and water quality

Why it's important

The Create a Clean Water Future campaign was developed to address limitations of local governments to fully adopt stormwater management programs and a need to help Alabama residents understand the link between reducing polluted runoff and the preservation of a unique way of life built on Alabama's waterways. The Create a Clean Water Future public service campaign is designed to explain what stormwater is and to encourage individual actions resulting in the reduction of stormwater pollution at both an individual and community level.

We've asked thousands of locals what they value most, and time and time again, they tell us they value clean water that they can fish in, swim in, is beautiful, and pollution free. Some people don't realize how certain activities can pollute our waters, so we've come up with a list of simple tips that you can incorporate in your day to day life that will help make you a clean water future creator. From keeping trash contained in the bed of your pickup truck to attending an area litter clean up, every little bit helps, and as each of us does our little part, we'll make sure our streams, rivers, bayous, and bays are clean and beautiful for generations to come